PROJECT DEADLINE: LIVE AS IF YOU ARE ALREADY DEAD

Mac Florendo and Pocholo Gonzales created Project Deadline to challenge how we think about life and time. It’s not just a mindset—it’s a wake-up call. We’ve always had deadlines for work, school, or other commitments, but how often do we set deadlines for our own dreams?

Too often, we push our personal goals aside, thinking we’ll have time later—until we get old and look back with regret. Project Deadline is about flipping that narrative. It’s a call to do something for yourself, now.

Imagine the line between your birth date and your death date on a tombstone. That tiny dash represents your entire life. That’s how short life is. Now ask yourself: What did you do in that short line? What story does your lifeline tell?

This is the essence of Project Deadline. It’s about turning deadlines—things we dread—into lifelines, the fuel to live with urgency, purpose, and impact.

The World Without You

Imagine this: Your time on Earth has come to an end. The world continues, people move on, and memories of you fade. This isn’t a morbid thought—it’s a powerful reflection.

Now, picture your funeral.

• What does it look like?

• Who is there?

• What’s written on your tombstone?

• What are people saying about you in their eulogies?

Did you live a life that made a difference? Did you prioritize what truly mattered, or were you too busy with distractions to focus on your dreams and values?

The Vision of Project Deadline

This is why Mac and Pocholo started Project Deadline. It’s a reminder to:

• Stop procrastinating.

• Take action on what matters most.

• Turn the urgency of deadlines into the vitality of lifelines.

They aim to teach people that life is short but full of potential. By treating time as your most valuable resource, you can build a meaningful legacy. The project encourages you to confront the uncomfortable reality of your mortality—not to scare you, but to empower you to live fully.

Define Your Lifeline

When you think about that short line between your birth and death, it puts everything into perspective. Your legacy isn’t about wealth or fame; it’s about how you made others feel, what you created, and the impact you left.

• Your Tombstone: What words summarize your life? Did you love, create, and inspire?

• Your Eulogy: What stories will people tell about you? Were you kind, brave, and intentional?

Choose to Matter

If you were already dead, you wouldn’t care about fear or failure. So why let those hold you back now?

• Love Fully: Tell the people you care about how much they mean to you.

• Create Bravely: Pursue your passions without hesitation.

• Live Intentionally: Invest your time in things that align with your values.

Live Fully, Die Empty

Living as if you are already dead means making every moment count. It’s about seizing opportunities, cherishing relationships, and turning your dreams into reality.

Through Project Deadline, Mac and Pocholo are challenging everyone to adopt this mindset. Life is finite, but what you do with your time is infinite in impact.

Don’t wait for tomorrow. The line on your tombstone is being written every day. Make sure it tells a story worth remembering. Turn your deadlines into lifelines, and live a life that truly matters.

What’s the first step you’ll take today?

4o